In 1976, Del Mar residents adopted a Community Plan that promised a “pedestrian-oriented, vibrant, economically productive downtown that serves the needs of both residents and visitors.”

But in the last 20 years, the Community Plan’s promise of a pedestrian-friendly, resident-serving downtown has been unfulfilled. Traffic has worsened, redevelopment has stalled, properties are aging, and local businesses are struggling to survive.

The Village Specific Plan (Proposition J) – the product of over two years of study and 90 public meetings and workshops – was designed to solve these problems at no cost to residents.

It will:

• Improve traffic circulation, lower speeds, increase safety, reduce air and water pollution, and protect adjacent neighborhoods from spillover traffic
• Widen sidewalk areas and encourage the installation of plazas and seating areas to improve the walkability and appearance of the village
• Create parking structures to increase the availability of public parking and reduce parking impacts on surrounding neighborhoods
• Preserve historic buildings to maintain the unique Del Mar character
• Require Design Review Board scrutiny of new development to protect views and ensure appropriate new development
• Allow owners of older commercial properties to redevelop or revitalize, and attract a diverse mix of retail stores, restaurants and hotels to better serve residents’ needs
• Construct new medians, landscaping, and lighting to make our downtown more attractive
• Encourage small, second story residences to allow residents to live in and enjoy the revitalized downtown
• Reduce ocean pollution by collecting water run-off

Experts agree that the proposed new traffic circulation patterns will improve safety and increase traffic capacity. Other cities have found overwhelming support after introduction. The Proposition J plan is flexible and has built-in review points so that any problems can be fixed.  It will fulfill the Community Plan, bring vitality, and preserve the unique character of Del Mar for the next 30 years.

Click here to review the Executive Summary

Join your friends and neighbors and Vote Yes on Prop J